Advertising Centre will help your business grow by increasing your exposure in an inteligent way.

White Pages Limited, the largest operator of African web portals is working with THISDAY newspaper   to establish Nigeria/s first Online Advertising Exchange at AdvertisingCentre.net

AdvertisingCentre's open exchange will facilitate a seamless model where buyers have equal opportunity to engage with the largest, most valuable audiences and to extract the maximum value from their campaigns and sellers can access a  pool of advertisers and foster competition for their inventory to maximize revenue. THISDAY will participate in the AdvertisingCentre Exchange as a seller of advertising

An open exchange will provide the following:

• Advertisers will have greater inventory and audience options from THISDAY and other participants in this exchange

• Publishers will be able to bundle their own ad inventory with THISDAY's inventory and the exchange's inventory - thereby boosting demand and generating the highest returns for each ad placement.

• Advertising networks will reap the same benefits as advertisers and publishers, and additionally, the exchange will benefit those ad networks by allowing them to participate in the online advertising marketplace

The E-Debit payments system with Union Bank as the Lead Bank (http://e-debit.net) will be the default payment system on the exchange and will facilitate all aspects of online payments on the exchange.

The Nigerian Business.com network aims to provide an authentic channel for Nigerian Business and includes THISDAYONLINE.COM, the web site of THISDAY Newspaper, one of Nigeria's most popular newspapers. It also includes Union Bank PLC, one of Nigeria's oldest and largest Banks as the lead bank for the provision of secure online payment services for Nigerian Business.

NigerianBusiness.com is an authentic channel for Nigerian Business that brings together all the above to provide a complete premier E-Commerce package for Nigerian Related business from NigerianBusiness.com, the premier address for Nigerian Business on the Internet.

Catalogues and campaigns for advertisers created from NigerianBusiness.com will be featured on this advertising exchange to enable those advertisers to reach the maximum possible audience.